In Hollywood, when an award show happens, it’s not just one night of fun, it tends to last at least a week leading up to the big event – with parties, galas and gifting suites. A gifting suite is a change for event producers to bring together incredible brands with talent and media to share their products, their work and their mission.
The ESPY Awards took place in Los Angeles on July 11, 2024 and of course prior to the big event, there were plenty of sporty, wellness themed gifting suites – on brand for the EPSYs which celebrate the best athletes in the world. The biggest names in sports came out to gather in advance of the ESPYs, and get treated to a fun day of mingling and some incredible goodies, at the GBK Brand Brand Bar’s Pre-ESPY Luxury Lounge presented by MEND.
The event took place July 10, 2024 at Ten Thousand Luxury Residences, LA’s iconic luxury residences nestled between Beverly Hills and Century City. GBK’s Pre-ESPY lounge’s presenting sponsor was MEND, who harnesses the power of stem cells and gold nanoparticles to transcend the boundaries of traditional skincare. Over $60,000 in goods and trips were gifted to each of the world’s top athletes present.
Notable guests included Olympic Gold Medalists Greg Louganis, Gil Roberts, Al Joyner and Willie Gault; Clippers coach Brian Shaw; Oklahoma Sooners nominees Nicole May, Karlie Keeney and Riley Ludlam; Nominee Jaydin Blackwell; as well as Chuck Liddell, George Karlaftis, Ogbo “Obezzy” Okoronkwo, Carli Lloyd, Tommy DeVito, Dion Dawkins, Brendan Rice, Marcellus Wiley, T.J. Ward, Norm Nixon, Li’Angelo Ball, Eric Metcalf, Rae Burrell, Lexie Brown, KJ Martin, Robert Griffin, Rodney Peete, Christine Williamson, Cat Cora, Eric Dickerson, Rae Burrell, cast from the new hit show, Clipped, and many more.
In addition to products from MEND, this year’s lounge provided guests with exciting gifts that included luxury scenting brand Aroma360, Fog Crest Vineyard’s wines from the Russian River Valley of Sonoma County, Jane Foodie’s award-winning gourmet flash-frozen meals delivered right to your door, and Savant Power presented a Cync indoor and outdoor smart plug bundle, to make attendees home devices smart, among many others.
Invited guests were also provided luxurious trips that included a stay and play at the historic La Casa del Camino hotel in Laguna Beach; a 2-night villa stay, with butler service for 4 adults at Raiwasa Private Resort in Fiji; and a luxurious 4-night stay at Sailrock Resort in Turks & Caicos. There were several fashion brands gifting at the lounge including Shari Henry who is making waves with her high-end designs for men and women, Values Driven who promotes a values-driven culture through their clothing line, and Good Quality Human hats – where every lid tells a story with a focus on being a “Lil Different.” There were plenty of food & beverage gifts, including a $1,000 gift card to Ike’s Love and Sandwiches, Incognito’s non-alcoholic cannabis cocktails, Motiv Matcha gummies infused with adaptogens and Xalisco DrinXspirits Tequila Casa Pochteca’s high-quality 100% agave tequila. In conjunction with the sports theme, LA Lakers legend A.C. Green was there gifting his Warrior Energy Drink and Warrior alkaline water. Other exciting gifts included Glow Pups handmade dog toys and leashes, the BETTER Foam Roller by Rollga SoCal and many others.
Services provided to the talent during this fun day of gifting and gabbing, included on-site tattooing by world renowned tattoo studio Malaka Tattoo Collective located in the heart of Los Angeles, bodywork and stretch performance sessions by LA Bodywork, accent & dialect coaching by Melanie Fox through her Speech Fox program, ghostwriting and publishing services by Action Takers Publishing, and holistic and herbal pet remedies and treatments by veteran and veterinarian Dr. Croom Army Vet. ADM Entertainment provided DJ services for the event.
As part of his commitment to giving back, GBK Brand Bar CEO Gavin Keilly partnered on this event with Animal Foster Network, Foundation for a Drug-Free World and Watering Seeds Organization – a non-profit sports rehabilitation and wellness organization. GBK has given over $10 million dollars to over 50 charities since 2002.
GBK is not affiliated with the ESPY Awards in anyway. They simply invite the Nominees, Presenters and other recognizable athletes to their event in celebration. For more information on the GBK Brand Bar, visit GBKBrandBar.com.
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